Case Study | Challenge For Change | Challenges that change transport behaviour

Fresh from the website...

Auf meinem Fahrrad in Deutschland- on my bike in Germany whilse away on business this week
A nod to patriotism
USEA staff making their way to the pub :)
Our bicycles loaded with tents waiting for the Mudeford Ferry
This old thing got me 120miles to the coast through the night, and broke in sight of the Pier
Ive had enough can i get the Bus - 15miles to go

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CASE STUDIES

The 2011 Oxfordshire Cycle Challenge was part of the Department of Health South East’s Finding New Solutions initiative and ran from 9 to 29 May 2011. The Challenge encouraged 2,092 people from 96 organisations to take part, logging 138,172 miles via 17,021 trips.

“It was a great idea that motivated almost all of the company to get on their bike (or borrow one) at least once during the Challenge. We have one guy who had never cycled who is now buying his first bike.”
– Alex E. (Non-Cyclist, CoreFiling Limited)

Stats to date

4,303 PEOPLE
160 ORGANISATIONS
475,415 MILES
1,410 NEW CYCLISTS
52,757 TRIPS
105,200 KG CO2

Participant breakdown

46% of Challenge participants were non- or occasional cyclists

Three months after the Challenge:

50% of non-cyclists reported cycling at least once a week
52% of occasional cyclists reported cycling at least two days a week
39% of non-cyclists reported cycling to work at least once a week
9% of participants who reported travelling to work by car at baseline had switched to cycling to work as their main mode of transport

Participant feedback

“ The Challenge gave me the encouragement to cycle. Being registered blind and having minimal vision cycling is a very scary feat for me and yet I absolutely love it. The Challenge provided me with a reason to gain my confidence and I’m doing just that pedal by pedal!!
– Kerri K. (Non-Cyclist, Henmans LLP) ”

“ It was a great way to get me cycling and I now save about £70 a week on petrol. I have met lots of new people and even took part in a 60 mile sportive on 21 August - before the Cycle Challenge I didn't think I could even cycle 9 miles!
– Cari O. (Occasional Cyclist, Elsevier Ltd) ”

“ I got my family interested in cycling for fun at the weekends: we got my elder daughter cycling properly, got my husband’s bike fixed up and have been going out most weekends (weather permitting!) as a family.
– Amy G. (Regular Cyclist, Oxford University Press) ”