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The 2011 Oxfordshire Cycle Challenge was part of the Department of Health South East’s Finding New Solutions initiative and ran from 9 to 29 May 2011. The Challenge encouraged 2,092 people from 96 organisations to take part, logging 138,172 miles via 17,021 trips.
“It was a great idea that motivated almost all of the company to get on their bike (or borrow one) at least once during the Challenge. We have one guy who had never cycled who is now buying his first bike.”
– Alex E. (Non-Cyclist, CoreFiling Limited)
46% of Challenge participants were non- or occasional cyclists
“ The Challenge gave me the encouragement to cycle. Being registered blind and having minimal vision cycling is a very scary feat for me and yet I absolutely love it. The Challenge provided me with a reason to gain my confidence and I’m doing just that pedal by pedal!!
– Kerri K. (Non-Cyclist, Henmans LLP) ”
“ It was a great way to get me cycling and I now save about £70 a week on petrol. I have met lots of new people and even took part in a 60 mile sportive on 21 August - before the Cycle Challenge I didn't think I could even cycle 9 miles!
– Cari O. (Occasional Cyclist, Elsevier Ltd) ”
“ I got my family interested in cycling for fun at the weekends: we got my elder daughter cycling properly, got my husband’s bike fixed up and have been going out most weekends (weather permitting!) as a family.
– Amy G. (Regular Cyclist, Oxford University Press) ”