Challenge For Change

2011 Wight Wheels CC

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The 2011 Wight Wheels Cycle Challenge was part of the Department of Health South East’s Finding New Solutions Bike-to-Work initiative and from 9 to 29 May 2011. The Challenge encouraged 59 organisations and 827 people to take part, logging 44,253 miles via 5,166 trips.

Stats to date

  • People 1,529 PEOPLE
  • Organisation 103 ORGANISATIONS
  • Distance 149,438 MILES
  • Non-cyclists 897 NEW CYCLISTS
  • Trips 16,207 TRIPS
  • CO2 28,890 KG CO2

Participant breakdown

65% of Challenge participants were non- or occasional cyclists

2011 Wight Wheels segmentation


Three months after the Challenge:

  • 34% of non-cyclists reported cycling at least once a week

  • 37% of occasional cyclists reported cycling at least two days a week

  • 25% of non-cyclists reported cycling to work at least once a week

  • 11% of participants who reported travelling to work by car at baseline had switched to cycling to work as their main mode of transport

Participant feedback

“ I enjoyed it more than I thought and my work colleague has got into a routine of meeting me on the cycle way which helps keep me going.
– Kate C. (Non-Cyclist, Medina Valley Centre) ”
“ After taking part in the Challenge, I realised that cycling was helping with stress relief. I also want to lose some weight. As a result, I am now riding my bike 3 times a week, sometimes more.
– Deborah W. (Non-Cyclist, Isle of Wight College) ”
“ Thank you for encouraging me to get my bike out of the cobwebs - it still needs some work but is just about roadworthy. My son has just learnt to ride without stabilisers and he is pleased I am back on my bike so we can all go out cycling together as a family.
– Allie R. (Non-Cyclist, Gurit UK) ”