Challenge For Change

2011 Chichester Cycle Challenge

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The 2011 Chichester Cycle Challenge was part of the Department of Health South East’s Finding New Solutions Bike-to-Work initiative and ran from 9 to 29 May 2011. The Challenge encouraged 34 organisations and 593 people to take part, logging 36,816 miles via 4,033 trips.

Stats to date

  • People 1,899 PEOPLE
  • Organisation 68 ORGANISATIONS
  • Distance 192,911 MILES
  • Non-cyclists 1,008 NEW CYCLISTS
  • Trips 20,565 TRIPS
  • CO2 34,082 KG CO2

Participant breakdown

62% of Challenge participants were non- or occasional cyclists

2011 Chichester segmentation


Three months after the Challenge:

  • 32% of non-cyclists reported cycling at least once a week

  • 39% of occasional cyclists reported cycling at least two days a week

  • 35% of non-cyclists reported cycling to work at least once a week

  • 6% of participants who reported travelling to work by car at baseline had switched to cycling to work as their main mode of transport

Participant feedback

“ I feel the Challenge was a fantastic opportunity to bring colleagues together as well as encourage cycling to work and getting fit!
– Rachel C. (Non-Cyclist, Chichester College) ”
“ Enjoyed it. Liked the weekly task/target setting. Found myself seeing how others at work were progressing and cycled a few extra leisure miles because of it.
– John P. (Occasional Cyclist, Natures Way Foods Ltd) ”
“ Cycle Challenge is a good way to raise awareness and let everyone know what assistance is available for those interested in getting on their bike - even if they have not ridden in a long time. Also it shows that the council are keen to get us cycling to lower emissions, reduce traffic and stay healthy - all very positive for the future of the Chichester area residents.
– Amie M. (Regular Cyclist, John Wiley & Sons) ”