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The Cambridge Cycle Challenge ran from 14 March to 4 April 2011. 2,320 people from 105 organisations took part, logging an incredible 148,848 miles via 22,861 trips. Despite Cambridge being a city with high cycling levels, the Challenge inspired 110 new cyclists to take to their bikes.
28% of Challenge participants were non- or occasional cyclists
“ The campaign was really great making the Challenge more interesting and fun-filled. With a great competitive spirit from the organizations and the individuals; there was a lot of enthusiasm for participation in the Challenge.
– S C. (Non-Cyclist, MRC Cambridge LMB and Centre) ”
“ I enjoyed recording my mileage - it pushed me to ride further than I would have done before and to go for bike rides for leisure purposes instead of just for commuting.
– Catherine B. (Non-Cyclist, NHS Cambridgeshire) ”
“ I have seen how simple it is to exercise in the day by cycling; my workplace has pool bikes we can borrow. I book a bike and cycle 4 miles each lunchtime. I feel good; it must be doing me good and I wouldn't have done it without taking part in the Challenge.
– Marie W. (Non-Cyclist, NHS East of England) ”