Challenge For Change

2011 Cambridge Cycle Challenge

Fresh from the website...

VIEW WEBSITE

Like what you see?

Talk to us today about how we can get you some great results.

get in touch TALK TO US
or see more CASE STUDIES

The Cambridge Cycle Challenge ran from 14 March to 4 April 2011. 2,320 people from 105 organisations took part, logging an incredible 148,848 miles via 22,861 trips. Despite Cambridge being a city with high cycling levels, the Challenge inspired 110 new cyclists to take to their bikes.

Stats to date

  • People 4,267 PEOPLE
  • Organisation 144 ORGANISATIONS
  • Distance 467,292 MILES
  • Non-cyclists 935 NEW CYCLISTS
  • Trips 61,472 TRIPS
  • CO2 113,622 KG CO2

Participant breakdown

28% of Challenge participants were non- or occasional cyclists

2011 Cambridge segmentation


Two weeks after the Challenge:

  • 73% of non-cyclists intend to cycle more often

  • 58% of occasional cyclists intend to cycle more often

Participant feedback

“ The campaign was really great making the Challenge more interesting and fun-filled. With a great competitive spirit from the organizations and the individuals; there was a lot of enthusiasm for participation in the Challenge.
– S C. (Non-Cyclist, MRC Cambridge LMB and Centre) ”
“ I enjoyed recording my mileage - it pushed me to ride further than I would have done before and to go for bike rides for leisure purposes instead of just for commuting.
– Catherine B. (Non-Cyclist, NHS Cambridgeshire) ”
“ I have seen how simple it is to exercise in the day by cycling; my workplace has pool bikes we can borrow. I book a bike and cycle 4 miles each lunchtime. I feel good; it must be doing me good and I wouldn't have done it without taking part in the Challenge.
– Marie W. (Non-Cyclist, NHS East of England) ”