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The Cycle-MK Workplace Cycle Challenge 2010 was part of the Finding New Solutions Bike-to-Work programme. The Challenge engaged 76 organisations and over 1,100 people, with 163 people getting back on their bike for the first time in over a year.
61% of participants were new or occasional cyclists
“ After 25 years of non-cycling I now enjoy riding my bike. I take the children out, ride to work and enjoy riding every day. (new cyclist) ”
“ Although I cycle to work every day anyway it has reminded me that I can also cycle to the shops. Also I now cycle more with my partner for leisure purposes. (regular cyclist) ”
“ The Challenge reminded me that cycling is fun and I've been saving money on petrol! I hadn't cycled much over the winter but I will try and do so this year. (occasional cyclist) ”