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The Wight Wheels Cycle Challenge 2010 was part of the Finding New Solutions Bike-to-Work programme. The Challenge engaged 57 organisations and over 830 people across the Isle of Wight, with 137 people getting back on their bike for the first time in over a year.

Stats to date

  • People 1,529 PEOPLE
  • Organisation 103 ORGANISATIONS
  • Distance 149,438 MILES
  • Non-cyclists 897 NEW CYCLISTS
  • Trips 16,207 TRIPS
  • CO2 28,890 KG CO2

Participant breakdown

60% of  participants were new or occasional cyclists

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Four weeks after the Challenge:

  • 78% of new cyclists reported that they intended to cycle more in the next 6 months

  • 63% of occasional cyclists reported that they intended to cycle more in the next 6 months 

Participant feedback

I have felt fitter since I've starting riding my bike more often and want to improve my fitness further. (new cyclist)
Thanks so much, my wife and I both participated and now we have 2 road bikes and cycle all over the island. You have changed our lives. (new cyclist)
I discovered it was not as far as I thought to cycle to work, reduced parking fees and felt healthier. (occasional cyclist)