Challenge For Change

  • 'Did it last year and it had a very positive effect last year on fitness within the organisation.' - Regular Cyclist

  • 'Please do it again! It was much talked about and gave cycling a much higher profile.' - Regular Cyclist

  • 40% of non-cyclists now cycle at least once a week

  • 32% of existing cyclists that didn't commute now cycle to work at least once a week

  • 49% of people taking part in our Challenges are non- or occasional cyclists

  • 31% of non-cyclists now cycle to work at least once a week

Get more people cycling in your town, city or region

Running a Cycle Challenge is a great way to get more people cycling across your town, city or region. We are able to handle the full project management of your Challenge, from helping to identify local funding partners right through to long term evaluation of the Challenge's success.

The Process

  • We work with you to bring together local partners and potential funders - for example the local county or city council, PCT, the largest employers and local cycling groups.
  • We use our experience and your local knowledge to build a tailored project plan
  • We provide a local 'Challenge Co-ordinator' to promote and run the Challenge
  • We co-ordinate the Challenge and regularly update you and partners on its progress
  • We evaluate the Challenge and make recommendations
  • We work with you to continue the behaviour change process and keep people cycling
learn more BENEFITS