Over the last four years we have run over 50 Challenges, engaging 66,298 people and 2,939 organisations.

Our Challenges are proven to be consistently successful at:

• Getting non-cyclists to take up and continue cycling.
• Getting occasional cyclists to start cycling regularly.
• Getting more people to cycle for transport purposes.

see our RESULTS SUMMARY

Or Browse Our Case Studies

• 2011 York Cycle Challenge
  1,490 PEOPLE 79,465 MILES
• 2011 Oxfordshire Cycle Challenge
  3,334 PEOPLE 193,097 MILES
• 2011 Southampton CC
  2,543 PEOPLE 148,438 MILES
• 2011 Wight Wheels CC
  1,430 PEOPLE 88,107 MILES
• 2011 Leicester Shire CC
  2,787 PEOPLE 185,834 MILES
• 2011 Hastings & Eastbourne ACT
  412 PEOPLE 9,902 MILES
• 2011 Go Cycle Challenge
  321 PEOPLE 14,443 MILES
• 2011 Cycle-MK Challenge
  2,042 PEOPLE 121,332 MILES
• 2011 Chichester Cycle Challenge
  1,404 PEOPLE 72,912 MILES
• 2011 Cardiff Cycle Challenge
  1,587 PEOPLE 57,211 MILES
• 2011 Cambridge Cycle Challenge
  4,262 PEOPLE 279,553 MILES
• 2011 Ashford Cycle Challenge
  795 PEOPLE 30,115 MILES
• 2010 Wight Wheels CC
  1,430 PEOPLE 88,107 MILES
• 2010 Southampton CC
  2,543 PEOPLE 148,438 MILES
• 2010 Oxford Cycle Challenge
  3,334 PEOPLE 193,097 MILES
• 2010 Lewes Cycle Challenge
  616 PEOPLE 29,611 MILES
• 2010 Leicester Cycle Challenge
  2,787 PEOPLE 185,834 MILES
• 2010 GM Cycle Challenge
  1,451 PEOPLE 74,972 MILES
• 2010 Edinburgh Cycle Challenge
  2,172 PEOPLE 179,635 MILES
• 2010 Darlington Cycle Challenge
  752 PEOPLE 47,283 MILES
• 2010 Cycle-MK Challenge
  2,042 PEOPLE 121,332 MILES
• 2010 Colchester Cycle Challenge
  863 PEOPLE 28,624 MILES
• 2010 Chichester Cycle Challenge
  1,404 PEOPLE 72,912 MILES
• 2010 Cambridge Cycle Challenge
  4,262 PEOPLE 279,553 MILES
• 2009 Wolverhampton CC
  705 PEOPLE 35,176 MILES
• 2009 Woking Cycle Challenge
  417 PEOPLE 18,621 MILES
• 2009 Tour de Work
  1,557 PEOPLE 149,986 KILOMETRES

Featured case studies

27% of participants (n=53) who reported travelling to work by car at baseline had switched to cycling to work as their main mode of transport three months after the Challenge.

2011 York Cycle Challenge

• 1,490 PEOPLE
• 146 NON-CYCLISTS
• 79,465 MILES
• 31,717 KG/CO2

“ Didn't realise how much fun it would be... plus... as others took up the Challenge we could ride in groups which made it more fun.
– Steven B. (Regular Cyclist, Shepherd Group Industrial Division) ”

“ I realised how easy it is to cycle into work and how quick/ convenient it is rather than using a car.
– Danielle W. (Occasional Cyclist, Environment Agency) ”

see the CASE STUDY

175 people rode a bike during the Challenge for the first time in over a year.

2011 Oxfordshire Cycle Challenge

• 3,334 PEOPLE
• 341 NON-CYCLISTS
• 193,097 MILES
• 67,941 KG/CO2

“ I got my family interested in cycling for fun at the weekends: we got my elder daughter cycling properly, got my husband’s bike fixed up and have been going out most weekends (weather permitting!) as a family.
– Amy G. (Regular Cyclist, Oxford University Press) ”

“ The Challenge gave me the encouragement to cycle. Being registered blind and having minimal vision cycling is a very scary feat for me and yet I absolutely love it. The Challenge provided me with a reason to gain my confidence and I’m doing just that pedal by pedal!!
– Kerri K. (Non-Cyclist, Henmans LLP) ”

see the CASE STUDY

78% of cycle trips made during the Challenge were for transport purposes.

2011 Southampton CC

• 2,543 PEOPLE
• 282 NON-CYCLISTS
• 148,438 MILES
• 48,073 KG/CO2

“ I have recently discovered it is possible to cycle the 11 miles to work and not collapse in a heap at the end!
– Louise B. (Regular Cyclist, University of Southampton) ”

“ I am now going to try to cycle either in or from work once a week (it is 22 miles so a bit of a trek!). I felt a huge sense of achievement and it helps with the petrol cost.
– Tiffany W. (Non-Cyclist, Ordnance Survey) ”

see the CASE STUDY