• 'Please do it again! It was much talked about and gave cycling a much higher profile.' - Regular Cyclist

  • 40% of non-cyclists now cycle at least once a week

  • 'Great fun, we all really enjoyed it and hope to take part again. The competitive element was very motivational.' - Occasional Cyclist

  • 'It has reminded me what fun cycling is and what a good way to keep fit.' - Occasional Cyclist

  • 'After taking part in the Challenge, I realised that cycling was helping with stress relief. I am now riding my bike 3 times a week.' - Non-Cyclist

  • 'After 25 years of non-cycling I now enjoy riding every day.' - Non-Cyclist

People Cycling

Over the last four years we have run over 50 Challenges, engaging 79,590 people and 3,666 organisations.

Our Challenges are proven to be consistently successful at:

  • Getting non-cyclists to take up and continue cycling.
  • Getting occasional cyclists to start cycling regularly.
  • Getting more people to cycle for transport purposes.

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