• One in five people taking part in our Challenges hasn't cycled in the previous 12 months

  • 'After taking part in the Challenge, I realised that cycling was helping with stress relief. I am now riding my bike 3 times a week.' - Non-Cyclist

  • 40% of non-cyclists now cycle at least once a week

  • 'The Challenge was the kick I needed...now I cycle to work whenever I can.' - Non-Cyclist

  • 43% of occasional cyclists now cycle at least two days a week

  • 49% of people taking part in our Challenges are non- or occasional cyclists

People Cycling

Over the last four years we have run over 50 Challenges, engaging 79,578 people and 3,666 organisations.

Our Challenges are proven to be consistently successful at:

  • Getting non-cyclists to take up and continue cycling.
  • Getting occasional cyclists to start cycling regularly.
  • Getting more people to cycle for transport purposes.

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