Over the last four years we have run over 50 Challenges, engaging 78,536 people and 3,636 organisations.

Our Challenges are proven to be consistently successful at:

• Getting non-cyclists to take up and continue cycling.
• Getting occasional cyclists to start cycling regularly.
• Getting more people to cycle for transport purposes.

see our RESULTS SUMMARY

Or Browse Our Case Studies

• York Cycle Challenge 2011
  2,609 PEOPLE 172,267 MILES
• Oxfordshire Cycle Challenge
  4,303 PEOPLE 295,314 MILES
• Southampton Cycle Challenge
  2,545 PEOPLE 157,568 MILES
• Leicester Cycle Challenge 2010
  3,720 PEOPLE 269,539 MILES
• Cambridge Cycle Challenge 2010
  4,267 PEOPLE 290,362 MILES
• 2011 Wight Wheels CC
  1,529 PEOPLE 92,856 MILES
• 2011 Leicester Shire CC
  3,720 PEOPLE 269,539 MILES
• 2011 Hastings & Eastbourne ACT
  412 PEOPLE 9,902 MILES
• 2011 Go Cycle Challenge
  321 PEOPLE 14,443 MILES
• 2011 Cycle-MK Challenge
  2,039 PEOPLE 124,364 MILES
• 2011 Chichester Cycle Challenge
  1,899 PEOPLE 119,842 MILES
• 2011 Cardiff Cycle Challenge
  2,753 PEOPLE 144,884 MILES
• 2011 Cambridge Cycle Challenge
  4,267 PEOPLE 290,362 MILES
• 2011 Ashford Cycle Challenge
  795 PEOPLE 30,378 MILES
• 2010 Wight Wheels CC
  1,529 PEOPLE 92,856 MILES
• 2010 Southampton CC
  2,545 PEOPLE 157,568 MILES
• 2010 Oxford Cycle Challenge
  4,303 PEOPLE 295,314 MILES
• 2010 Lewes Cycle Challenge
  616 PEOPLE 31,138 MILES
• 2010 GM Cycle Challenge
  3,752 PEOPLE 231,663 MILES
• 2010 Edinburgh Cycle Challenge
  2,171 PEOPLE 182,636 MILES
• 2010 Darlington Cycle Challenge
  752 PEOPLE 48,721 MILES
• 2010 Cycle-MK Challenge
  2,039 PEOPLE 124,364 MILES
• 2010 Colchester Cycle Challenge
  863 PEOPLE 28,624 MILES
• 2010 Chichester Cycle Challenge
  1,899 PEOPLE 119,842 MILES
• 2009 Wolverhampton CC
  705 PEOPLE 35,176 MILES
• 2009 Woking Cycle Challenge
  416 PEOPLE 18,619 MILES
• 2009 Tour de Work
  3,247 PEOPLE 299,196 KILOMETRES

Featured case studies

27% of participants (n=53) who reported travelling to work by car at baseline had switched to cycling to work as their main mode of transport three months after the Challenge.

York Cycle Challenge 2011

• 2,609 PEOPLE
• 263 NON-CYCLISTS
• 172,267 MILES
• 61,503 KG/CO2

“ I realised how easy it is to cycle into work and how quick/ convenient it is rather than using a car.
– Danielle W. (Occasional Cyclist, Environment Agency) ”

“ Didn't realise how much fun it would be... plus... as others took up the Challenge we could ride in groups which made it more fun.
– Steven B. (Regular Cyclist, Shepherd Group Industrial Division) ”

see the CASE STUDY

175 people rode a bike during the Challenge for the first time in over a year.

Oxfordshire Cycle Challenge

• 4,303 PEOPLE
• 416 NON-CYCLISTS
• 295,314 MILES
• 105,158 KG/CO2

“ I got my family interested in cycling for fun at the weekends: we got my elder daughter cycling properly, got my husband’s bike fixed up and have been going out most weekends (weather permitting!) as a family.
– Amy G. (Regular Cyclist, Oxford University Press) ”

“ It was a great way to get me cycling and I now save about £70 a week on petrol. I have met lots of new people and even took part in a 60 mile sportive on 21 August - before the Cycle Challenge I didn't think I could even cycle 9 miles!
– Cari O. (Occasional Cyclist, Elsevier Ltd) ”

see the CASE STUDY

78% of cycle trips made during the Challenge were for transport purposes.

Southampton Cycle Challenge

• 2,545 PEOPLE
• 283 NON-CYCLISTS
• 157,568 MILES
• 50,965 KG/CO2

“ I enjoyed the Challenge and the information collected on how many miles travelled, calories lost and what other people were doing was all very interesting. I went to see the bike doctor who was very helpful on maintaining my bike which I thought was a great idea.
– Sarah P. (Non-Cyclist, Carnival UK Plc) ”

“ I have recently discovered it is possible to cycle the 11 miles to work and not collapse in a heap at the end!
– Louise B. (Regular Cyclist, University of Southampton) ”

see the CASE STUDY