• 32% of existing cyclists that didn't commute now cycle to work at least once a week

  • One in five people taking part in our Challenges hasn't cycled in the previous 12 months

  • 49% of people taking part in our Challenges are non- or occasional cyclists

  • 'It has reminded me what fun cycling is and what a good way to keep fit.' - Occasional Cyclist

  • 31% of non-cyclists now cycle to work at least once a week

  • 43% of occasional cyclists now cycle at least two days a week

People Cycling

Over the last four years we have run over 50 Challenges, engaging 79,573 people and 3,666 organisations.

Our Challenges are proven to be consistently successful at:

  • Getting non-cyclists to take up and continue cycling.
  • Getting occasional cyclists to start cycling regularly.
  • Getting more people to cycle for transport purposes.

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