• One in five people taking part in our Challenges hasn't cycled in the previous 12 months

  • 'It has reminded me what fun cycling is and what a good way to keep fit.' - Occasional Cyclist

  • 'I felt a huge sense of achievement and it helps with the petrol cost.' - Non-Cyclist

  • 'Did it last year and it had a very positive effect last year on fitness within the organisation.' - Regular Cyclist

  • 49% of people taking part in our Challenges are non- or occasional cyclists

  • 'Please do it again! It was much talked about and gave cycling a much higher profile.' - Regular Cyclist

People Cycling

Over the last four years we have run over 50 Challenges, engaging 79,573 people and 3,666 organisations.

Our Challenges are proven to be consistently successful at:

  • Getting non-cyclists to take up and continue cycling.
  • Getting occasional cyclists to start cycling regularly.
  • Getting more people to cycle for transport purposes.

Or Browse Our Case Studies

Featured case studies