Challenge For Change

  • 'The Challenge was the kick I needed...now I cycle to work whenever I can.' - Non-Cyclist

  • 43% of occasional cyclists now cycle at least two days a week

  • 'After taking part in the Challenge, I realised that cycling was helping with stress relief. I am now riding my bike 3 times a week.' - Non-Cyclist

  • One in five people taking part in our Challenges hasn't cycled in the previous 12 months

  • 'Did it last year and it had a very positive effect last year on fitness within the organisation.' - Regular Cyclist

  • 31% of non-cyclists now cycle to work at least once a week

Who takes part in our Challenges?


2011 Audience Segmentation

Non-Cyclists Non-Cyclists - People who had either not cycled at all or only a few times in the 12 months before the Challenge.

Occasional Cyclists Occasional Cyclists - People who had cycled 1-4 times a month before the Challenge.

Regular Cyclists Regular Cyclists - People who had cycled two days or more each week before the Challenge.


Our Workplace Cycle Challenge model is consistently successful at:


1. Getting non-cyclists to take up cycling

  • 40% of non-cyclists now cycle at least once a week.

2. Getting occasional cyclists to start cycling regularly

  • 43% of occasional cyclists now cycle at least two days a week.

3. Getting more people to cycle for transport purposes

  • 31% of non-cyclists now cycle to work at least once a week.
  • 32% of non-commuting occasional and regular cyclists now cycle to work at least once a week

The above Challenge statistics are based on participant surveys carried out before participating in a Challenge in 2011 and three months after.